Art Direction,Brand Strategy & Styling
“We strongly believe there is one candle for every occasion and that oneness ofbody, mind, and spirit is just a flicker away.”
- Kure & Co.
Project Objective
Crafted a brand strategy for Kure & Ko, with a focus on their unique selling proposition (USP) of essential oils infused candles. Implemented this strategy through a photography campaign highlighting the natural ingredients used in the candles.
Design Challenge
Convey the unique scent of each candle through photography while adhering to an established brand strategy.
The Process
Conducted thorough research to comprehend the brand's products and the distinctive qualities of each fragrance. Subsequently, engaged in market research, created mood boards, and formulated a comprehensive strategy.
Outcome
Developed a cohesive brand strategy that seamlessly integrates the packaging, photography, and the essence of natural essential oils across the entire brand.
