Art Direction,Brand Strategy & Styling
“We strongly believe there is one candle for every occasion and that oneness ofbody, mind, and spirit is just a flicker away.”
- Kure & Co.
Project Objective
To create a branding strategy that fits best for the company while keeping their USP in mind.
Design Challenge
To communicate that individual fragrance for each candle using photography while having a brand strategy in place.
The Process
Researching and understanding the brand’s products and the essence of each fragrance. Followed by market research, mood board creation and building a strategy. Outcome A brand strategy that ties the whole brand together. The packaging, the photography and the natural essential oils all came together.
